Colt Competition Hear Sporter

Broadcasting online since April 2007, Paydirt Sports Talk is a weekly, 60-minute talk show that airs 9-10 p.m. (CST) Wednesdays via Blog Talk Radio, a Web site that provides users with the technology to start their own programs.

The show began simply enough, with three sports fans—Brandon Phillips, Mitchell "The Mitch" Mullis and Derek "Hotel" Hottell—longing for more variety in sports-chat programming. Finally, tired of hearing "the same topic being beat to death by show after show, host after host," Phillips, now 28, was so desperate for more diversity sports talk that he took it upon himself to create Paydirt Sports Talk—never mind that he'd never worked within talk radio before.

After conducting online research, Owensboro, Ky., native Phillips located the Blog Talk Radio site, where he set up shop, so to speak, with the help of sports fans-turned-commentators Mullis, Hottell and Brian "Binno" Thompson, who began as the show's Web designer but quickly became its resident NASCAR expert.

Learning the Internet Radio Ropes

Starting the sports-talk show with no broadcasting background, Phillips said during a Sept. 18 interview, "was much like the first time you go off the high dive as a kid—just close your eyes and do it." But fortuitiously, the Paydirt program, in spite of its creators' inexperience, began to build an audience following, which then led its creators to begin airing the show from its own Web site as well as via Blog Talk.

Clinging to its original format to discuss all things sports-related, especially unconventional sports topics, from competitive eating to chess boxing and all obscure sports in between, Paydirt has a stable of regular call-in listeners these days who help make the show tick.

"We will talk about anything the listeners want to," confirmed Mullis, 17, who is the program's youngest co-host and sports fan. "Sometimes we will get call-ins or e-mails asking the group of a particular one of us a question, and we'll answer those during the show. But listeners' suggestions for show topics are things that have been submitted and used on air in the past, too."

"Anything that we want to talk about is fair game," added Hottell, 25. "Some things, we just avoid them because we have nothing to add to the conversation that hasn't already been said by a million other commentators. ... We are, above all else, a bunch of sports fans. We are arrogant and loudmouths, so we are, of course, going to ridicule any idea we don't agree with, but we still want to hear them."